Jon Loomer Talks… (Episode #7)

Podcast

My vocal chords took a week off for the 4th of July, but I’m back and have plenty to talk about! In this week’s episode, I talk about the following topics affecting Facebook marketing:

  • Facebook ad dimensions and character limits
  • Buying Likes: Why people do it, why you shouldn’t and alternatives
  • Are tab views really down?
  • Using tabs as an advertising destination
  • Nominate the best content marketing blogs!

You can listen to this week’s episode below…

So what did I talk about?

Facebook Ad Dimensions and Character Limits


I finally grew tired of researching ideal image dimensions and character limits every time I created a Facebook ad, so I created a handy cheat sheet. Here’s the background…

Also Read: Facebook Ad Dimensions and Character Limits [Infographic]

Buying Likes


Should I buy Facebook Likes? I get asked this a lot. Here is a bit more information on why people do it, why you shouldn’t and what you should do instead.

Also Read: Should You Buy Facebook Likes?

Are Tab Views Really Down?


Mashable reports that Facebook tab views are down 53% since the launch of Timeline. This sounds ominous, but I was skeptical. I went into what I’m seeing on my Page.

Also Read: Are Facebook Tab Views Down 53% Since Timeline?

Using Tabs as an Advertising Destination


I keep seeing brands run failed Facebook advertising campaigns that drive users to their websites. I cover why this is a bad idea and the benefits of sending them to a Facebook tab instead.

Also Read: How to Use Facebook Tabs as an Advertising Destination

Nominate the Best Content Marketing Blogs


In a never-ending effort to provide the best possible resource to you as a content marketer, I am looking to create a resource list of the most valuable content marketing blogs. It will be a community driven event created by you! Here are the details.

Also Read: Vote: Nominate the Best Content Marketing Blogs

That’s it! Thanks for listening!