Hey, it’s Infographic Saturday! The day I pull my favorite infographic from a week of blog surfing.
This week’s infographic is Inbound Marketing Rising: The Dawn of Marketing You Won’t Hate. It was developed by Panorama for Unbounce.com.
I chose it because it is simply overflowing with valuable info. The purpose of the infographic was to show how inbound marketing (“any marketing tactic that relies on earning people’s interest instead of buying it”) is on the rise while outbound marketing (“any marketing that pushes products or services on customers”) is on the decline.
Some nuggets showing outbound marketing is in trouble:
- 84% of 25-to-34-year-olds have left a favorite website because of intrusive or irrelevant advertising;
- 200 Million Americans have registered their phone numbers on the FTC’s Do Not Call list;
- 86% of people skip television ads; and
- 44% of direct mail is never opened.
The basis of inbound marketing is content marketing (white papers, eBooks, podcasts, blogs/vlogs and infographics) and social media participation. Some evidence that inbound marketing is cruising:
- 61% of marketers will invest more in earned media in 2011;
- The average budget spent on company blogs and social media has nearly doubled in the last two years;
- The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in the last two years; and
- 2/3 of marketers say their company blog is “critical” or “important” to their business.
The most interesting tidbits in this infographic are related to ROI. Some great findings here:
- Inbound marketing costs 62% less per lead than traditional outbound marketing;
- 57% of companies reported customer acquisition through blogs;
- Three out of four inbound marketing channels cost less than any outbound channel; and
- Cost per lead is significantly higher for outbound than inbound marketing efforts.
We keep hearing about how difficult it is to show ROI with social media. Well, it would appear that it is even more difficult to show ROI with traditional, outbound marketing tactics. (By the way, here’s a great infographic by Social Media Explorer about social media ROI that I almost featured this week).
So here it is. Does any of the information surprise you?