How to Create a Facebook Ad or Sponsored Story

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Watch my video for a tutorial on how to create a Facebook ad or Sponsored Story utilizing the new ad create flow with Objectives.

Some of the topics include:

  • Promoting a non-Facebook URL vs. a Facebook Page
  • Creating a Facebook ad vs. Promoting a Post
  • Targeting Fans vs. Non-Fans
  • Specific vs. Broad Interest Targeting
  • Like vs. Click Objectives
  • Daily vs. Lifetime Budgets
  • Campaigns vs. Ads
  • Naming Campaigns and Ads for Better Organization
  • Setting Budgets
  • Monitoring, Pausing and Adjusting Campaigns

I focus entirely on the ad create flow and talk very little about Promoted Posts. If you are going to target your current fans with a current post, I would strongly advise creating a Promoted Post instead of creating an ad unit this way.

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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