Watch my video for a tutorial on how to create a Facebook ad or Sponsored Story utilizing the new ad create flow with Objectives.
Some of the topics include:
- Promoting a non-Facebook URL vs. a Facebook Page
- Creating a Facebook ad vs. Promoting a Post
- Targeting Fans vs. Non-Fans
- Specific vs. Broad Interest Targeting
- Like vs. Click Objectives
- Daily vs. Lifetime Budgets
- Campaigns vs. Ads
- Naming Campaigns and Ads for Better Organization
- Setting Budgets
- Monitoring, Pausing and Adjusting Campaigns
I focus entirely on the ad create flow and talk very little about Promoted Posts. If you are going to target your current fans with a current post, I would strongly advise creating a Promoted Post instead of creating an ad unit this way.