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The Podcast With No Name: Episode #3

June 5, 2012 By 3 Comments
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podcast The Podcast With No Name: Episode #3

What a week! While the standard format of my podcast will be focused on answering your questions, I went a little off the grid this week because there were so many amazing things that happened on Facebook this week. I did get around to answering one awesome question, but I spent the rest of this episode covering the exciting world of Facebook.

So have no fear. I will answer many more of your questions in the future. Have a question? Submit it to me and I’ll try to answer it on my next podcast!

This week’s info-packed episode is focused on the following:

  1. Facebook users don’t make purchases via ads? (Reader Question)
  2. Facebook Scheduled Posts
  3. Facebook Promoted Posts
  4. Facebook Admin Roles
  5. New Facebook Ad Create Flow and the amazing results!

    6. Listen here…

    Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

    Reader Question


    What can you say about this article from Reuters? @Reuters: 4 out of 5 Facebook users say they never purchased a product, service as a result of Facebook ads: Reuters/IPSOS poll
    – Internet Marketer from the Philippines

    Facebook Scheduled Posts


    A big one to kick it off! Facebook has launched the ability to schedule posts without the penalty associated with scheduling from third party apps. How can Facebook marketers benefit? How can brands use it for good and how can they use it for evil? Plenty to cover here as I share how I look to use Facebook scheduled posts.

    Also Read:

    Facebook Promoted Posts


    Facebook Page managers can now easily promote their posts to reach more of their fans from the individual post itself. I cover which posts are eligible, which posts you should promote, the benefits of Promoted Posts, and some details of how I have used them so far.

    Facebook Admin Roles


    Facebook now allows Pages to split up administration duties so that brands can limit access to certain control and functionality. I talk about how brands can use this to their advantage and how you can use it to protect your interests.

    Also Read:

    New Facebook Ad Create Flow and the amazing results!


    Here I talk about what excited me most this past week — and the most in a long time! I did a complete 180 on this within a matter of hours — separated by blog posts. When I first checked out the new Facebook Ad Create Flow, I had serious questions and reservations of the use of Objectives, the removal of bidding for CPM and Facebook’s vague explanations for how they apply your budget. It simply wasn’t clear what you’d get for your money.

    But you know what? After testing it out, I’m an enormous believer. This is an understatement. I recreated an ad I previously ran under the old system and got better than 20 times the results. My ad with the new Ad Create Flow was so “optimized” that I was spending only five cents per Like (and it has since trended below five cents!).

    So here I talk about not only my own experience, but how you can look to get these same results for yourself.

    Also Read:

    Listen here…

    Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

    Thanks for listening!

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Jon Loomer About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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  • Morgan

    Regarding the publishing apps, I’ve used Crowdbooster, Hootsuite, Conversocial and many others. The formatting is odd just with a few of them. I’m using Conversocial and everything looks ok, except it says posted via Conversocial. Try that, there’s an always free account. The facebook scheduler is fine, I just have to click a gazillion times to add a date and the time only works in 10 minute increments which is a deal breaker for me.
    Great podcast!

    • http://jonloomer.com/blog Jon Loomer

      Morgan — Thanks for your comment! I hear you on the limitations of the Facebook scheduler. The problem with Crowdbooster and the rest doesn’t end with formatting. Sure, some look fine. But Facebook punishes content published by third party apps, which is my biggest concern. Have you noticed any difference in your reach from Crowdbooster compared to your typical posting from Facebook?

      • Morgan

        Regarding Reach the short answer is no, no difference. Posting on my own – 20%-30% (a smaller page). Using Conversocial  - 20%-30% (same page). I’m not sure about the whole “punishing” thing, I’ve been using it for about a week now. Don’t know about my EdgeRank (I’m checking as we speak using https://www.edgerankchecker.com)

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