Facebook Timeline For Pages: Adding Milestones

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One of the nice things about Facebook Timeline for Pages is that you can tell your company’s story. Up until now, you’ve simply shared links and updates that get buried and disappear into oblivion in a matter of days, if not hours.

Facebook Timeline for Pages gives you the ability to add Milestones to the past. You could feature things like:

  • When the company was founded
  • When the company made its first dollar
  • Company switches to a new logo
  • Company opened a new location
  • Company went public
  • Company switched ownership

On and on. But try to focus not entirely on the company, but what the world was like during these times (especially if you’re going far back into the past).

What’s fun when you tell stories of the past is including imagery. I’d love to look through and see the different commercial campaigns for McDonald’s, the different logos for Apple or the different slogans for the NBA. Oh, and sports leagues? Highlighting historic games, accomplishments and players could be amazing!

Coca-Cola Timeline


Not surprisingly, Coca-Cola does a great job utilizing Milestones for their Facebook Timeline. They’ve entered items in their Timeline that go back to 1892, all that include a story and an engaging image.

Here’s the Coca-Cola Milestone entry for 1953:

timelinecoke 520x401 Facebook Timeline For Pages: Adding Milestones

You could spend hours (or at least several minutes) reading through Coca-Cola’s Timeline. Lots of good, clean, nostalgic fun!

How to Add a Milestone


Adding a Life Event to your personal Timeline provides so many options that it’s overwhelming. Are you adding a story about a new job? Relationship? Home? There are dozens of options.

But adding a Milestone to Facebook Timeline for Pages is simple. There’s only one option: Milestone.

milestone 520x245 Facebook Timeline For Pages: Adding Milestones

Just enter the Event, Location (optional), Date (could be just the year), Story (optional) and choose or upload a photo. Please choose a photo! This is what makes adding such a Milestone interesting!

You can also check the box if you choose to hide your Milestone from your fans’ News Feeds, but I’m not sure why you would do that. Why add the Milestone at all if you don’t want them to see it?

Another way to add a new Milestone is by going down your Timeline and clicking on the line itself (a “+” will appear).

addmilestone Facebook Timeline For Pages: Adding Milestones

It’s really very easy!

I also encourage you to “Highlight” big events, particularly if you have a high quality photo, and make it stretch across the two columns.

What are some examples of Milestones that you’ve added or that you have seen others add that you liked? Share them below!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Melanie Jongsma

    Thanks for this post. I just converted my page to the new Timeline layout, and I want to add some company milestones. I was able to add my “Founded” milestone, but I can’t seem to add any others. I’ve tried clicking on the Timeline itself, but I don’t get the “+” that you show in your article. I’ve read the FB help page on this subject, and it talks about simply choosing “milestone” from the sharing tool, but I don’t see a sharing tool, and I don’t see a “milestone” option anywhere. Is there something I’m missing in my Administrator settings? I’m totally stumped and would appreciate any help you can offer.

    • Melanie Jongsma

      I figured it out: I had to choose “Use Facebook as [Page]” before the Milestone options showed up!

      • http://jonloomer.com/blog Jon Loomer

        Glad you figured it out, Melanie! Also a good thing you shared this as others are likely to have the issue.

        Something to look at… Go into your Admin Panel > Manage > Edit Page > Your Settings. If you check the first box for Posting Preferences, you will always post as your page when posting on your page. If you want the flexibility to post as your personal profile as well when on your page, leave it unchecked. But I find it useful to have it checked since I almost always post as my page when on my page.

        • http://twitter.com/SteveCassady Steve Cassady

          Thanks for sharing. Facebook keeps telling me that I can not post a date earlier than my Facebook Start date.  I will go and Use FaceBook as Page.

  • http://www.facebook.com/profile.php?id=628359876 Cloe Scianni

    Thank you! Is it possible to upload a video as milestone?

    • http://jonloomer.com/blog Jon Loomer

      Not as a milestone, Cloe, but you can still add video as an update in the past. Just upload a video as you normally would (through adding a photo in the top dialog box), and then click the clock icon below it to set a particular date. Let me know if my directions aren’t clear!

  • http://twitter.com/PilatesGirl_BB Beth Pladson

    Is there a reason to limit the amount or kind of milestone(s) to add?

    • http://jonloomer.com/blog Jon Loomer

      Hi, Beth! Are you asking if Facebook limits particular types of milestones or if it’s simply best practice to limit them?

      I can’t imagine Facebook limits any particular Milestone since once you create one it’s all free form. After that, I’d say it’s up to you!

  • Laura

    Hi Jon!

    Great article!

    I still have a question I can’t seem to find the answer: when a page will add a milestone, will it appear in the newsfeed of the fans or something? Like as if the page was posting a simple post on its wall?
    Also, is it a good idea to add more than 1 milestone the same day, or it won’t change a thing (strategically speaking).

    Thanks for your help!

    • http://jonloomer.com/blog Jon Loomer

      Hi, Laura! By default, your new Milestone will go to the News Feed. There is a check box when you’re creating it to hide from the News Feed (though I don’t know why you’d do that).

      Strategically speaking, it may be best to drip your Milestones, though I’m sure there are exceptions. Looking at Coca-Cola, for example, I think they had everything ready from the start! So it can work both ways.

      • Lisadu

        FYI, I just posted a Timeline Milestone for one of my client’s on their page -  We did not check the opt-out of the News Feed box, and it still did not show in the fan’s news feed. Any idea why?

        • http://jonloomer.com/blog Jon Loomer

          My only thought is that whatever you publish from your page will always be subject to Facebook’s algorithm, so it’s not automatic that everyone will see it.

          But thanks for the info. I’ll keep my eye on this.

  • http://twitter.com/RobynBradley RobynBradley

    So here’s something I’ve encountered — it’s a bug, but I’m not finding any info on it, so I’m not sure it’s widespread. I added a whole bunch of Milestones to my page. Everything was looking great. Then, the weirdness happened. The years I added disappeared from the physical timeline bar on the right-hand side of the page. So, for example, I might add a Milestone for 1988, and it showed fine on the Timeline bar. But when I came back to the page–sometimes right away, sometimes hours later–the year 1988 had disappeared from the Timeline (the actual bar on the right-hand side), and I could only access the Milestone  by scrolling down, although even this didn’t always work — sometimes I couldn’t get past the year I started my page on FB.

    My “born” Milestone on the Timeline even disappeared a few times (I’m a writer, so I made my birth the “founding” of my brand). It has since come back, and I can get to it…but none of the dates and Milestones in between 1973 and 2010 are showing. What’s weirder still is that if I log out of FB, I can still still see my page (the Timeline bar isn’t visible, but I can scroll the WHOLE page and all of the Milestones from 1973 to present day are still there…so they haven’t been erased…they just don’t always show up in the Timeline (when I’m logged in), and I can’t always get to them.

    I had a friend of mine look at my page (as a regular fan, not an admin), and he was experiencing the same thing…sometimes he’d see my Milestones (and the dates in the Timeline) and then other times he couldn’t see them. (This has been going on for around 72 hours.) Have you heard of any issues/bugs? (And hopefully my description made sense!)

    • http://jonloomer.com/blog Jon Loomer

      Hi, Robyn! I haven’t heard of this one. I actually just snooped and found your page, refreshed a few times and didn’t have the problem. But of course, that doesn’t solve anything for you.

      This is a problem that only Facebook can fix. On your Page there is a drop-down menu next to the Message button (under your Cover Photo). One of the options is Feedback. That will allow you to report a problem with your page. 

      I’m sure you aren’t the only one. This is one of the reasons they soft launch to catch bugs like the one you’re having.

      Would love to hear how this goes, so keep me in the loop. Want to know what the problem is, how responsive Facebook is, etc. in case someone has a similar problem.

      Good luck!

      • http://twitter.com/RobynBradley RobynBradley

        Thank you for responding and checking things out. I keep hoping things magically fix themselves. This magical thinking has sometimes worked before. ;)

        • http://jonloomer.com/blog Jon Loomer

          Oh, they may very well fix themselves! But it never hurts to do something about it while you’re waiting.

          Here’s hoping to a quick solution!

          • http://twitter.com/RobynBradley RobynBradley

            You’re right — and I just submitted feedback. So, it’s interesting…I can’t see any of my Milestones now from the 1990s (and the year is gone from the Timeline). Would you mind taking a peek to see if you can see it? /robynbradleywriter

          • http://jonloomer.com/blog Jon Loomer

            I can’t see anything between 1973 and 2007.

          • http://twitter.com/RobynBradley RobynBradley

             . It’s like FB doesn’t want anyone to think I existed before I started a brand page. And who knows? Maybe I didn’t! ;)

          • Aly22

             I’m having the same issue, the milestones come and go (some are entirely gone). Frustrating after spending considerable time on this. I’ve also submitted feedback.

          • http://twitter.com/carobini Matthew Carobini

            Mine is gone too! Ha, I came on here trying to find and answer to it. I have dates from 1991 to 2012 and they all were “magically” gone except for my date born. The webpage is http://www.facebook.com/StephenCroftForSMUPresident

          • http://jonloomer.com/blog Jon Loomer

            Matthew — Have you tried changing your born date to something in or before 1991?

  • Cschelfhaudt

    Hi Jon,

    Thanks for posting. I manage a bunch of Facebook pages and for some reason, one of my Facebook pages does not have the option to post Milestones and all of the other pages do. There also is no option to specify the “founded” date at the bottom of the page. Do you have any idea what could cause this?

    Thanks!

    • http://jonloomer.com/blog Jon Loomer

      Hmmm… Nothing comes to mid. Any substantive differences between the pages? The way they are classified? If you haven’t already, I’d contact Facebook through the Feedback option next to your Liked button.

      Let me know how it goes! There are definitely bugs out there, which is somewhat to be expected during this month.

  • http://twitter.com/dhemley Debbie Hemley

    Wondering if you know if there are limits for number of characters you can use in the milestone “story”?

    • http://jonloomer.com/blog Jon Loomer

      Debbie — I don’t, but I just created a Milestone as a test with over 20,000 characters without problem. Does that fit what you want to do?

      • http://twitter.com/dhemley Debbie Hemley

         Oh yes, that should do it!  Thanks so much for getting back to me.

  • Pam B

    Thank you Jon, your info on FB Milestones was extremely valuable.  I searched FB help and forum looking for an answer to editing my timeline to change the founding date no avail!  It’s funny that I had to google my problem to find my solution.  Thanks again!

    • http://jonloomer.com/blog Jon Loomer

      Great, Pam! Glad to help!

  • kara

    Is there a cap to how many milestones a page can have?

    • http://jonloomer.com/blog Jon Loomer

      Not that I’m aware of, Kara. I can’t imagine there’s a cap for Milestones, just as there would be no cap for any type of content you share.

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  • LRM_NC

    Jon what great info! I’ve had a business pg for about 3 yrs and just today started looking seriously at “founded” and other timeline entries, because I wanted to schedule a post, and FB said I had to set the start date before I could do so. So I made the entry not through clicking Milestone or + on the timeline, but just trying to enter a status to be scheduled for later posting. And my question is should I be able to share this initial entry? or subsequent milestones I add? Went to my own page to see if my company post was there (great photo and little story) but saw nothing. So of course I wanted to go back and share. No share link, just like and comment. Did I get it wrong? Or – ?

    • http://jonloomer.com/blog Jon Loomer

      Hey, LRM! With any Milestone you add, you’ll have a checkbox that allows you to share or not share it in fans’ news feeds. But you’ll need to check that up front when you publish. And it shouldn’t be a status update, but an actual Milestone.

      Good luck!

      • LRM_NC

        Thanks Jon – Since I sort of backed into it I think I’ll take another run at it and do it right.
        Leslie

  • http://twitter.com/StephaniePaige StephaniePaigeMiller

    If a brand is adding multiple milestones at one time, checking the “hide from news feed” is a good option so you’re not cluttering users news feed. Drawback is you can not go back and share your milestones.

  • hb

    Is it possible to import or upload a list of milestones in an excel spreadsheet? i have i have few hundred milestones i’d like to add to a timeline going back 40 years – can’t imagine adding them individually

    thanks!

    • http://jonloomer.com/blog Jon Loomer

      Sorry, HB. You’ll need to do it manually.

  • http://www.darkgiftradio.com/ DarkGift Radio

    Is there anyway to remove a Milestone Post, I had somehow messed one of mine up and now when I click on it/the link, it does nothing so I had to re-enter it resulting in two entries of which only one works on my about page. Thanks, Shawn

  • Rebecca

    Hi Jon, wondered if you or anyone else might be able to shed some light on an issue I am having on my company’s Facebook Page timeline. I am trying to add a milestone to my timeline and it allows me to add text but when i want to upload a supporting image it says the following message: You do not have permission to edit this photo. I haven’t had any issues previously uploading to the page, when I am signed in as an admin – this only started happening this week. Just wondering if I am missing something obvious here? Thanks

  • Mark

    I’m a FB newbie … here’s something that I’ve not seen anywhere I’ve looked … in order to see a page’s timeline you must be logged in to Facebook. I visited the Coca Cola page and no timeline (just the Highlights line down the centre, with a ‘recent posts’ table on the left and ‘likes’ table on the right). Then I logged in to my FB account, visited the same Coca Cola page, and *then* the timeline appeared down the right hand side (under the [Create Page] button), along with the numerous post/likes/activity tables furthe ron down the page.

  • Brett

    I have noticed another bug that I was wondering if anyone else has encountered. I have a page for the school that I am an instructor at. I am adding all of the class pictures dating back all the way to 2006. When I add the milestone and add the date, the milestone will show up under multiple years. It’s really pretty annoying and I can’t figure out how to fix it. Can you shed any light on this? Thanks.

  • shivamarora

    INVALID DATE
    You have specified a date earlier than the creation date of the page.
    SO NOW I AM NOT ABLE TO CREATE A MILESTONE

    • Jon

      It seems I can’t post a milestone earlier than my own birthdate to the page, even when using facebook as the page. This doesn’t make sense – it should allow milestones at least to the date the organization is founded surely and not be related to the users birthdate surely?

      • Sophie Osteroth

        I encountered the same problem with my company’s fan page. I merged duplicate pages, it was a place site and a fan page. I had added a lot of history dates on the fan page before that. After the merging all posts with dates before creation of the page were gone and when I tried to add them, I got an error, saying that I can’t posts earlier than the creation of the page (see the picture enclosed).Had I known this, I wouldn’t have merged the two sites.

        It seems you can’t unmerge the sites, so I tried and tried different things and I really got lucky. This could be your work around too: Go down to the bottom of the timeline and hover over the middle line until the “+” appears. Then I could enter the founding date and suddenly all my posts reappeared. ^^

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