Shedding Light on Social Media (Feb. 10-16)

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light bulb 71 239x300 Shedding Light on Social Media (Feb. 10 16)

I make reading blogs a regular part of my daily routine. I read a ton of blogs. Whether it’s about Facebook, Blogging and SEO or something more general about social media and digital marketing for businesses, I read a lot of it.

When possible, I try to remember sharing these gems when I read them throughout the week on Facebook, Twitter, Google+ and Pinterest. I often forget. But I want to make sure that the writers of these posts get the attention they deserve and you get the information you need.

So this is part of a new weekly Friday feature on my blog. I call it Shedding Light on Social Media, and each week I’ll use it as a place to feature my favorite “illuminating” blog posts. Catchy? Maybe. Corny? Likely.

So here it is. My Google Reader was filled to the brim this week. But here are the posts that made me think, kept me informed, and shed some light on what was an otherwise cloudy subject.

Illuminating Posts About Facebook Marketing


Facebook Timelines for Brands? Time to Start Thinking Inside the BoxMarketing Pilgrim

Yes, Facebook May Debut Timeline For Brand Pages 2/29, More Sources SayAllFacebook

Five Reasons Why You Don’t Need to Freak Out About Facebook Timelines for Brands (Which are Coming Soon)John Haydon

Facebook Likes Don’t Necessarily Mean Brand LoyaltyAllFacebook

Big Changes To Facebook Advertising And What To ExpectLikeable Media

10 Companies Using Facebook To Grow Their LikesSearch Engine Journal

The Importance of Facebook Pages – Digital Brand Marketing Education

Why Many Links On Facebook Don’t Get Click-ThroughsAllFacebook

7 Proven Tactics For Boosting Your Brand On FacebookAllFacebook

UPDATE: 5 Predictions For Facebook Marketing This YearAllFacebook

3 Easy Tips to Drive More Facebook Traffic to Your WebsiteAmy Porterfield

Getting Your Brand’s Content In the News Feed on FacebookSocial Strand Media

7 Unbelievably Cool Facebook Ad TacticsAllFacebook

How To Use Facebook Metrics To Give Your Audience the Content They Want MostBeth’s Blog

Facebook Location Pages Get ‘Add To Map’ ButtonsAllFacebook

Deals 2.0? Facebook Tests Discount Offers Via PagesAllFacebook

Illuminating Posts About Using Facebook

Facebook Search: The Little Engine That Can’tMarketing Pilgrim

Who Screens Flagged Facebook Content? Not Who You’d ExpectAllFacebook

12 More Companies Upgrade Apps For Facebook TimelineAllFacebook

Facebook Finally Rolls Out Verified AccountsAllFacebook

Illuminating Posts About Blogging and SEO

Bounce Rate Demystified [Infographic]GetElastic

10 Advanced SEO Tactics That Will Increase Your Blog’s TrafficSearch Engine Journal

Why Guest Posting is Often a Major Waste of TimeThe Sales Lion

7 Powerful Ways to End Your Next Blog PostPro Blogger

Are You Making These 7 Mistakes with Your About Page?@CopyBlogger

Other Illuminating Posts

Pinterest: Everything You Wanted to Know About 2012’s Hottest Startup [INFOGRAPHIC]Mashable

What NOT to Pin on PinterestJohn Haydon

Google+ Most Popular With Male Users, Students [INFOGRAPHIC]Mashable

Does Your Social Media Generate Sales? [Research]Heidi Cohen

TALK TO ME, NOT AT ME – Justine Writes

How to Fail At Social Media By Not Really TryingHeidi Cohen

Why User Experience Is Critical To Customer RelationshipsFastCompany

That’s it. Were there any great blog posts you read this week that I missed and we should add to the list? Let me know in the comments below!

I’d also love to hear whether you think this feature is valuable. Thanks for reading!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • http://www.facebook.com/barbaraalane Barbara Lane

    Great idea, as it is hard to keep up with so much information each week. Kudos to you!

  • http://justinewrites.com/ Justine

    Thanks for including my post! And it looks like I’ve quite a lot of catching up to do. Thanks for sharing the list.

    My favorite post this week is from Brian Solis in Fast Company, entitled “Why User Experience is Critical to Customer Relationships” (I’m not adding the link here in case it throws this comment into the spam folder but you can Google it easily). 

    It’s fascinating because my partner is a UX expert who runs his own business, and this touches on both what he does and what I do too. And it’s exciting that the two of us could possibly leverage our unique skills and create an ultimate package of customer experience when it comes to social media marketing but more than that, what Mr. Solis says in the article makes perfect sense. Combining UX and SMM is definitely the way to go!

    • http://jonloomer.com/blog Jon Loomer

      Brian’s great! He’s in my Google Reader. The guy is so smart that he’s often over my head. I’m adding this one to the list…

      It’s always great when you can combine skills. I try to be as good as I can be on as many topics as possible, but eventually you just spread yourself too thin. So helpful to have another perspective with a whole different set of skills involved.

      Thanks for reading, Justine!

  • http://www.rocktheworldbook.com/ LoriRuff

    Interesting that you have nothing about LinkedIn… yet your post in a LinkedIn group was how I found this article… I’m just saying. 

    To throw one in the mix, here’s a post finishing up a series on LinkedIn Fallacies:http://rocktheworldmedia.com/blog/linkedin-fallacy-number-10-let-me-sell-you-psssst-by-the-way-id-like-to-connect-with-you-on-linkedin/ 

    • http://jonloomer.com/blog Jon Loomer

      Hi, Lori! I admittedly don’t make LinkedIn a major part of my strategy as I try not to spread myself too thin. So it helps to have great people like you to keep me on my toes there.

      Thanks for sharing that link and for reading! I agree. I really don’t like when someone tries to sell me before we’re connected. Good share!

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