January 2012 - Jon Loomer Digital

How to Use Facebook Page Post Ads

January 27, 2012 by Jon Loomer - 6 Comments

NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. A Facebook page post ad is exactly what it sounds like. It’s an ad based on one of your Facebook page posts. Could be a status update, link share, video, photo, Facebook… Read more »

The Only Path to Social Media Success: Honesty, Transparency and Authenticity

January 20, 2012 by Jon Loomer - 4 Comments

When I was a kid, I could never lie my way out of a sticky situation. I was a horrible liar. Couldn’t convince myself enough that a falsity was true to convince my parents or teachers that it was true. So I rarely tried. Just winced and took the punishment. It felt like a curse… Read more »

The Most Important Facebook Advertising Metric

January 4, 2012 by Jon Loomer - 4 Comments

I’ve shown you How to Create a Facebook Ad. I’ve also shown you How to Create a Successful Facebook Ad Campaign. Heck, I’ve even shown you How to Measure Facebook Ad Success. But today, I’m going to talk about the only Facebook advertising metric that matters. Cost Per Like Previously, I took you through the… Read more »

The Problem With Facebook Page Post Ads

January 2, 2012 by Jon Loomer - 2 Comments

NOTE: This post is outdated, but it remains available for research purposes. Many of the screenshots and features may no longer be relevant. I’m a big believer in Facebook ads and have had great success using their standard advertising approach. But last week, I was given a $100 coupon code, so I decided to go… Read more »