The Integrated Digital Strategy for a Vacation Rental

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oscc 300x266 The Integrated Digital Strategy for a Vacation Rental

Eric and Emily Holterman came to be with a problem: They had recently purchased a 1,008 square foot condo in the mountains of Silverthorne, Colorado, and they wanted to promote its availability as a rental.

I love finding solutions to problems, and this was a fun one. I did the following for them:

Created a Website


Using the Vacation Rental WordPress theme by Templatic, I built OurSummitCountyCondo.com. I created a mountain background and logo for them and also made some tweaks to improve the design.

The website includes:

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Facebook Page

I wanted to create a basic Facebook page for their condo. You can find the page here. Features of the page include:

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  • Tour of the Property made with iFrames
  • Banner created with images taken from the property
  • All necessary info including details of the property, website, email contact, etc.
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Location Services

I also wanted to make sure that the Facebook page was linked to a Facebook place so that renters can “check in” and tell their friends that they are at Our Summit County Condo. They are also set up on Foursquare. Eric and Emily will then put up signage at the rental to remind people to check in, thus driving new eyes to the Facebook page and — hopefully — new renters.

In Conclusion

This was a simple problem, but one that required a comprehensive strategy. I wanted to do more than just create a website with a few photos and details about how much it costs. Everyone does that. I wanted this to stand out. So we added the availability calendar, ability to book a stay, cool image tour and integration with Facebook and location based services to tie it all together.

Want Your Own?

Whether you want a rental site like Eric and Emily’s or something completely different, I can help you think through your goals to put together an integrated digital strategy. Let’s Talk!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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