Update: Facebook Page Likes Link Goes to Insights

likes

I created my Facebook page only days ago, so I pay attention to the modest number of likes. When it goes up, I click the “Likes This” link under the number on the left hand side. Sometimes it’s a friend, sometimes it’s someone I don’t know. Either way, I find knowing the Facebook page likes […]

11 Ways to Get More Facebook Fans

Snowball Music Festival Facebook Fangate

I struggled with the title of this tutorial. “11 Ways to Get More Facebook Fans.” I’ve seen too many articles with a similar title full of empty promises. And they’re all written by shady social media “gurus” or “ninjas” who claim you’re missing an opportunity to get rich quick with your Facebook page. Let me […]

How to Engage Fans on Your Facebook Page

Facebook Targeting

The secret to a successful Facebook page is a highly engaged community. You can drive thousands of fans with ads, but the number will be hollow if they aren’t active and engaged. Why is this important? An engaged fan who interacts with your page is developing a loyalty for your brand. By being actively involved […]

The Elements of a WordPress Site

Prince Fielder Bowling Ball Celebration

I’m open about the fact that I’m not a developer. I’m self-taught in HTML and CSS, and I know enough Javascript and PHP to be dangerous. That’s why WordPress is perfect for a guy like me. I wouldn’t dare attempt to build this site from scratch. But I know enough programming that I can take […]

Facebook Launches Recent Stories Filter

New Facebook Sort

Mashable announced earlier today that Facebook would bring recent stories options back to the news feed. Well, that didn’t take long… Just a few minutes ago, I noticed the subtle new option at the top of my news feed. And if you click on the link for more info, you get this… It’s not complicated. […]

How to be Strategic with your Facebook Page

Starbucks Facebook Page

Back when Facebook pages first became “all the rage” among brands, conventional wisdom was that you had to have one if you were serious about your business. Now, this wasn’t necessarily a false statement, but it lacked any big picture thinking. While the sentiment was correct, most companies jumped in blindly without knowing the how […]

How to Create a Facebook iFrame for your Business Page

Facebook Tab Manager Wordpress Plugin

In prior tutorials, we’ve discussed the benefits and power of using Facebook iFrames. Now we’re going to get into the details of how you can create your own. 1. Create the Content If you have a WordPress site, let me save you some trouble. Install the Facebook Tab Manager by David Carr. I wish I […]

Why Your Facebook Page Needs iFrames

Pulling in content with a Facebook iFrame

Earlier this year, Facebook did away with FBML, their mark-up language that allowed page administrators to create custom tabs. They replaced that technology with iFrames. After a bit of early scrambling and complaining, brands have realized the power and benefits of using iFrames. What It Is In its purest form, an iFrame is an HTML […]

How to Create a Google Plus Page for Business

Create Business Page on Google Plus

Google+ finally released their business pages today, and I have already created a few. It’s very easy. The first thing you need is a Google+ account. If you don’t have one, get one. Then… Go to google.com/+/business Maybe you don’t know much about Google+. This is a nice refresher. There’s also a video there about […]

How to Create a Welcome Tab on your Facebook Page with Static HTML

In a prior tutorial, I talked about there being a couple of main options for creating a Welcome tab for your Facebook page. The simplest — requiring the least expertise and patience — is to use the Static HTML: iframe tabs application. This tutorial will focus on how to create a Welcome tab on your […]