Sponsored Stories coming to Facebook Ticker

Facebook Sponsored Stories in the Ticker

Mashable reports that Facebook is introducing sponsored stories to the Ticker. Alright, before you get out your pitchforks, let’s make sure we establish why we’re angry. What is a sponsored story? First, here’s the generic definition of a sponsored story, as it applies to the typical (non-advertising) user: Sponsored Stories are stories that are eligible […]

Facebook Subscriptions vs. Facebook Page

My Facebook Page

It wasn’t long ago that I wondered aloud why some people would manage both a personal Facebook profile and a Facebook page of their personal brand. Particularly after Facebook launched subscriptions, why not just allow anyone to read your public posts? But on second thought… I allow for subscriptions of my public content, but lately […]

Best Practices: How to Make a Successful Facebook Page Post

No Facebook Image

In a prior post, I discussed ways that you could better engage your fans on Facebook. In this tutorial, I am going to get into the details of what an engaging post looks like. Whether it’s brevity, including imagery, editing the title or description, tagging other pages or using a call to action, there are […]

The Rise of Google Plus May Result in Fall of Twitter

Twitter vs. Google Plus

Let me start this post by making it clear that I am a Twitter advocate. I first used Twitter in early 2009. While I didn’t embrace the platform immediately, it birthed @TweetsFrom1982 in the summer of 2010 and the entire PastKast network. I’ve had an amazing time communicating with other fans of the Milwaukee Brewers […]