Social Media that Makes a Difference
Back when Facebook pages first became “all the rage” among brands, conventional wisdom was that you had to have one if you were serious about your business. Now, this wasn’t necessarily a false statement, but it lacked any big picture thinking. While the sentiment was correct, most companies jumped in blindly without knowing the how [...]
In prior tutorials, we’ve discussed the benefits and power of using Facebook iFrames. Now we’re going to get into the details of how you can create your own. 1. Create the Content If you have a WordPress site, let me save you some trouble. Install the Facebook Tab Manager by David Carr. I wish I [...]
Earlier this year, Facebook did away with FBML, their mark-up language that allowed page administrators to create custom tabs. They replaced that technology with iFrames. After a bit of early scrambling and complaining, brands have realized the power and benefits of using iFrames. What It Is In its purest form, an iFrame is an HTML [...]
Google+ finally released their business pages today, and I have already created a few. It’s very easy. The first thing you need is a Google+ account. If you don’t have one, get one. Then… Go to google.com/+/business Maybe you don’t know much about Google+. This is a nice refresher. There’s also a video there about [...]
In a prior tutorial, I talked about there being a couple of main options for creating a Welcome tab for your Facebook page. The simplest — requiring the least expertise and patience — is to use the Static HTML: iframe tabs application. This tutorial will focus on how to create a Welcome tab on your [...]
[This is a three part series about creating a welcome tab for your Facebook page. This tutorial will focus on two of your options (self-hosting and using a third party app). There will then be two separate tutorials for how you would accomplish each option.] If you’ve created a Facebook page for your brand, you [...]
Now that you’ve decided that you can benefit from having a Facebook page, let’s put it together. In future tutorials, we’ll go into details about implementation of some of these things, but today we will give an overview of the basic anatomy of a Facebook page. The Name Take your time. If you have multiple [...]
For the past couple of months, I have struggled with the thought of creating my own Facebook page. Obviously, I understand the value of a Facebook page. I’ve created several over the years. But did I need one for my own consulting business? Initially, I thought I could get by without it. I pointed to [...]
Facebook Places give users the ability to “check-in” and tell their friends where they are and what they’re doing at a given moment. We’ll get into the benefits of Facebook Places at another time, but this tutorial focuses on creating or claiming your Place. If your business has a physical location, you should create a [...]
In the first part of our Facebook Page Training, we discussed who needs a Facebook page. Now we’ll get to the why?. Whether you are an organization or an individual, are a for-profit or a non-profit, have a physical location or don’t, you can benefit from Facebook. As long as you are authentic, transparent, interactive [...]
While 800 Million people are on Facebook and 500 Million log in daily, there are still some business owners who need convincing that they need a Facebook page. Who could stand to benefit? I was going to start listing the types of people here when I realized… well… it’s everyone. Everyone with a business. Everyone [...]
