How Klout is Killing Social Media

Klout score

Klout, a third party service that measures social media “influence,” recently announced that it would tweak its algorithm. As a result, scores are tumbling. Social media geeks around the world screamed. And cried. And curled into a ball. Now, I don’t even know what Klout did to its algorithm. I don’t even care. While I [...]

Frustration Over Facebook Search

Dynamic Facebook Search Results

It wasn’t long ago that I had no expectations for Facebook search. I never used it. It had no value. But now that it’s somewhat improved, I’m begging for more. And as a result, I’m more critical of the little things that drive me crazy. It all started with a fun video that I took [...]

Win Free Digital Marketing Consultation

Win Free Consulting

Have you been running a digital strategy with limited success and want another opinion? Are you having a hard time getting your strategy off the ground and need some help? Fill out the form below for a chance to win a free digital marketing consultation! One lucky winner will get the following: After completing a [...]

Updates: The Old Contest, The New Contest and Repositioning

Hot Dog Eating Contest

It’s been two weeks since my last blog post. This is not typical. The main reason is that I’m getting as aggressive as ever with this job thing. I also spent three days in Philadelphia on a consulting trip. And that leads me to… The Old Contest If you’ve been following this blog from the [...]

Why Facebook Subscriptions Endanger Twitter

Facebook Suggested Subscriptions

Contact Me | Recommendations Facebook is taking over the world. With the move to more passive sharing, it’s becoming a bigger part of our lives. And now, for the first time, I think it spells trouble for Twitter. The litmus test: My wife. My wife is a smart person. She doesn’t copy and paste Facebook [...]

A Comparison of Traffic from Facebook and Twitter

Facebook page lead generation

Contact Me | Recommendations What generates more traffic to your website, Facebook or Twitter? Which social network generates better quality traffic? The answers to both questions are surely different for each person and each business. But I wanted to provide you with the results of what I’m finding on one of my websites. Brewers1982.com: What [...]

20 Most Common Questions About Twitter

Twitter Trends

Contact Me | Recommendations For a simple service based on 140-character “tweets,” Twitter really confuses new users. It’s filled with rules, etiquette, lingo and unclear functionality. I already created 10 Tips for a New Twitter User to use as a guide to get started. But once you start, you’re bound to have questions. And I [...]

How Facebook Can Avoid Ticker Confusion

spotify1

In the coming days and weeks, you’ll see more and more passive sharing on Facebook through the Ticker. It is also certain that Facebook users will be frustrated, confused and angry as a result. There is a simple way that Facebook can avoid this… if they so choose. What is Passive Sharing? In the past, [...]